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BubbsiBubbsi

Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm
Start with the Fan Favoritenewborn starter set Regular price$80.00 Sale price$64.00 Shop now
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Close-up of a baby's skin with redness and rash

Dry, Rashy Skin
Close-up of a baby's arm with visible skin bumps, potentially keratosis pilaris.

Keratosis Pilaris
Close-up of a baby's scalp with visible baby dandruff or cradle cap

Cradle Cap
Close-up of a baby's face with redness and baby acne bumps on the skin.

Baby Acne

Diaper Rash

Friends + Family Sale

20% Off Sitewide

Plus up to 33% off select bundles!
Stock up on deeply moisturizing coconut oil skincare your little ones will love.

Shop the Best Deals

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Friends + Family Sale

20% Off Sitewide

Plus up to 33% off select bundles!
Deeply moisturizing coconut oil skincare your little ones will love.

Shop Starter Sets

discount auto applied · no code needed

Organic Coconut Oil First

Deeply Moisturizing Formulas

100% EU Compliant Ingredients

Pediatrician & Dermatologist Approved

Bubbsi icon happy face character illustration in green

Loved by Kids

Fun, Refillable Bottles

Biggest Bundle Savings

Save even more on our favorite, long-lasting bundles.

Best value! Collection of bubbsi baby products including body cream, shampoo & wash, and oil balm on a transparent background.snuggly skin for a year
snuggly skin for a year

Newborn Starter Set + 2 Refills

Regular price$206.00 Sale price$142.40
Save $63.60
(939 reviews)
Best value! Bubbsi shampoo and conditioner bottles and refills with cartoon animal designs on a white backgroundhappy hair for a year
happy hair for a year

Shampoo, Conditioner + 2 Refills

Regular price$172.00 Sale price$115.20
Save $56.80
(64 reviews)
Best value! The whole collection of Bubbsi skincare refills on a transparent backgroundthe whole refill fam
the whole refill fam

32oz + 15oz value sizes

Regular price$254.00 Sale price$184.00
Save $70

$0.17 per use

(939 reviews)
Best value! Bubbsi creamy coconut oil shampoo and wash and whipped coconut oil body cream refills on a transparent backgroundthe bestseller refill bundle
the bestseller refill bundle

32oz value sizes

Regular price$126.00 Sale price$92.80
Save $33.20

$0.16 per use

(939 reviews)
View all the Best Deals

“Easy To Tell This Product Was Made With Real Parents and Kids in Mind”

“A Game Changer For Your Baby’s Bath”

“Meet the Baby Skincare Brand That’s Totally Changing the Game”

“The Newest Baby Skin Product That Our Editor Can’t Stop Telling Her Friends About”

“So Cute Kids Can’t Resist It (and Neither Can Parents)”

“Make Bathtime Power Struggles a Thing of the Past”

Give the Gift of Snuggly Skin!

Our cuddly sets make the best gifts for babies and kiddos alike.

Shop Gifts

cute, refillable, and fun to play with!

The Bubbsi Routine

Less struggle, more snuggles. Here's how it all works together.

Pink pig-shaped Bubbsi creamy coconut shampoo and wash bottle

Creamy Coconut Oil Shampoo + Wash

Gentle head-to-toe, never stripping. Bathe 2-3x a week.

Shop Shampoo + Wash Get the whole routine →
Bubbsi Whipped coconut oil body cream bottle with character panda design on a yellow circle background

Whipped Coconut Oil Body Cream

Fast-absorbing daily massage. Use morning and night.

Shop Body Cream Get the whole routine →
Blue Bubbsi multipurpose long lasting Oil Balm jar with character on a transparent background

Coconut Oil Balm for Bath + Body + Bum

Locks in moisture on the driest spots. Use as needed.

Shop Oil Balm Get the whole routine →
Bubbsi hair conditioner bottle with a cat character design on a transparent and green background

Creamy Coconut Oil Hair Conditioner

Smooths and softens little curls. Use on bath days.

Shop Conditioner Get the whole routine →
Pink pig-shaped Bubbsi creamy coconut shampoo and wash bottle Bubbsi Whipped coconut oil body cream bottle with character panda design on a yellow circle background Blue Bubbsi multipurpose long lasting Oil Balm jar with character on a transparent background Bubbsi hair conditioner bottle with a cat character design on a transparent and green background

Starter Sets

Our complete routines — and the best place to start!

refill me! Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil BalmNewborn starter set with three steps for snuggly soft skin routine on a yellow background
newborn starter set

Ages 0 to 24 months

Regular price$80.00 Sale price$64.00
Save $16
(939 reviews)
refill me! kiddo starter setkiddo starter set
kiddo starter set

Ages 2+

Regular price$74.00 Sale price$59.20
Save $14.80
(939 reviews)
refill me! dry skin & scalp starter setdry skin & scalp starter set
dry skin & scalp starter set

For the Whole Family

Regular price$104.00 Sale price$78.40
Save $25.60
(939 reviews)
View all Starter Sets

Shop by Skin Concern

For baby soft skin and parent peace of mind.

Close-up of a baby's skin with redness and rashClose up of child's tummy with cleared eczema rash

Dry, Rashy Skin
Close-up of a baby's arm with visible skin bumps, potentially keratosis pilaris.Close-up of a baby's arm with cleared skin bumps, potentially keratosis pilaris.

Keratosis Pilaris
Close-up of a baby's scalp with visible baby dandruff or cradle capClose-up of a person's scalp with visible hair and skin texture. No more baby dandruff or cradle cap

Cradle Cap
Close-up of a baby's face with redness and baby acne bumps on the skin.Close-up of a sleeping baby's face with a soft focus on the eyes. Skin cleared from eczema and baby acne

Baby Acne

Diaper Rash

Parents See a Difference Within Days!

Unedited photos from real Bubbsi families. Individual results may vary.

Child with a red rash, possibly due to cold weather or eczema, wearing a dark coat.

Before

Child with a happy expression and cured rash wearing an orange shirt

After 5 days

Use the left and right arrow keys to navigate between before and after photos.

6 month old

Eczema

“Miracle Cream. My son had a severe case of eczema when he was 6 months. I tried Bubbsi...After 4-5 days of use my son’s face became so clear!”

—Diam

Shop Diam's routine:

Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm

newborn starter set

Baby with red rashy eczema cheeks wearing a blue shirt

Before

Close-up of a baby with healed eczema cheeks wearing a blue shirt against a neutral background

After 14 Days

Use the left and right arrow keys to navigate between before and after photos.

8 month old

Dry skin and red patches

“Miracle product! After 2 months of trying different products, my cousin recommended I try Bubbsi. I noticed a difference in my son’s skin immediately after one use.”

—Jasmin

Shop Jasmin's routine:

Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm

newborn starter set

Baby with a red eczema rash on its face holding a bottle

Before

Baby in a car seat with a curious expression and healed eczema rash on cheeks

After 2 Days

Use the left and right arrow keys to navigate between before and after photos.

Newborn

Eczema

“BEST. PRODUCTS. EVER. My son has had pretty terrible eczema since he was born...2 days [into Bubbsi] and my son’s skin looked better than ever.”

—Julie

Shop Julie's routine:

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

Bubbsi Whipped Coconut Oil Body Cream bottle on a transparent background

whipped coconut oil body cream

Silly on the Outside. Serious on the Inside.

Independently tested

Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.

Won't irritate skin or eyes

Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.

100% EU-Compliant Ingredients

Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.
Made in New Jersey

Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.
Safely scented

100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Organic coconut oil but make it...

Easy Peasy

One-handed application, even mid-wriggle.

Non-greasy

Absorbs fast, leaves no greasy film.

Bottle Squeezy

Squeeze and go, no melting or scooping.

Shop All

Hi, I'm Sweta — a mom of three and the founder of Bubbsi.

After a decade in the beauty industry, I still couldn't find natural formulas that actually worked for my newborn's eczema. So I made my own — and made them fun enough that my kids ask for bathtime.

Our Story

Mom-Founded · Beauty Veteran · Minority Small Business

Buy Once, Refill Forever.

Less than $0.20 per use
Luxury skincare at drugstore prices!

75% less packaging
Less plastic in our landfills.

Fills your jar 3x and bottle 4x
Roughly a year of snuggly skin per refill.

Shop Refills

Real Love from Thousands of Real Parents

Trusted by 15,000 parents and counting

Full of Yummies, Free of Yuckies

30-Day Happiness Guarantee

Over 15K Satisfied Customers

15% Off Your First Order!