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How Bubbsi Was Born

Hi, I’m Sweta.

A mama of three silly bubs with a serious love for skincare that loves back.

After years working in the beauty industry, I was still underwhelmed by the options when my newborn daughter developed eczema. Everything was synthetic, harsh or simply ineffective.

We turned to daily massages with organic coconut oil — a natural remedy rooted in my Indian heritage. Her skin cleared quickly and what started as a struggle became a ritual we looked forward to.

That search for gentle relief has grown into a movement: 5+ years, 150,000+ bottles shipped, and thousands of families helped.

And with refillable bottles that save time, money, and cut plastic waste, we’re building a more sustainable future together with you. Yes, we really can have it all!

FROM MY BUBS TO YOURS,

Sweta Doshi, Founder and Mom

“People often think I concocted Bubbsi in my kitchen, but my years of working at some of the largest beauty brands came in handy here! I collaborated with a prestigious R&D lab in Paris to refine formulations until I found the perfect match.”

— Sweta Doshi, Founder and Mom

Our Product Philosophy

Our approach to clean, cute, coconutty skincare!

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