
How Bubbsi Was Born
Hi, I’m Sweta.
A mama of three silly bubs with a serious love for skincare that loves back.
After years working in the beauty industry, I was still underwhelmed by the options when my newborn daughter developed eczema. Everything was synthetic, harsh or simply ineffective.
We turned to daily massages with organic coconut oil — a natural remedy rooted in my Indian heritage. Her skin cleared quickly and what started as a struggle became a ritual we looked forward to.
That search for gentle relief has grown into a movement: 5+ years, 150,000+ bottles shipped, and thousands of families helped.
And with refillable bottles that save time, money, and cut plastic waste, we’re building a more sustainable future together with you. Yes, we really can have it all!
FROM MY BUBS TO YOURS,
Sweta Doshi, Founder and Mom
“People often think I concocted Bubbsi in my kitchen, but my years of working at some of the largest beauty brands came in handy here! I collaborated with a prestigious R&D lab in Paris to refine formulations until I found the perfect match.”
— Sweta Doshi, Founder and Mom

