sitewide sale extended!!! ending in
Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm
Start with the Fan Favoritenewborn starter set Regular price$80.00 Sale price$64.00 Shop now
Is It Time to Break Up with Aquaphor?
From the BubHubIs It Time to Break Up with Aquaphor? Read more
Account
Close-up of a baby's skin with redness and rash

Dry, Rashy Skin
Close-up of a baby's arm with visible skin bumps, potentially keratosis pilaris.

Keratosis Pilaris
Close-up of a baby's scalp with visible baby dandruff or cradle cap

Cradle Cap
Close-up of a baby's face with redness and baby acne bumps on the skin.

Baby Acne

Diaper Rash

20% Off Sitewide

Sets, singles, refills and accessories. New here? Start with a set.

25 products

Sort by

Featured Most relevant Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old

Sort by

Featured Most relevant Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old
refill me! Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil BalmNewborn starter set with three steps for snuggly soft skin routine on a yellow background
newborn starter set

Ages 0 to 24 months

Regular price$80.00 Sale price$64.00
Save $16
(940 reviews)
refill me! dry skin & scalp starter setdry skin & scalp starter set
dry skin & scalp starter set

For the Whole Family

Regular price$104.00 Sale price$78.40
Save $25.60
(940 reviews)
refill me! kiddo starter setkiddo starter set
kiddo starter set

Ages 2+

Regular price$74.00 Sale price$59.20
Save $14.80
(940 reviews)
Not sure where to start?

Newborn Starter Set

is our bestselling routine.

Shop the set
refill me! deluxe newborn giftsetdeluxe newborn giftset
deluxe newborn giftset

Newborn Set + Hooded Towel

Regular price$165.00 Sale price$132.00
Save $33
(940 reviews)
refill me! Bubbsi Whipped Coconut Oil Body Cream bottle on a transparent background
whipped coconut oil body cream
Regular price$26.00 Sale price$20.80
Save $5.20
(562 reviews)
refill me! Bubbsi multipurpose oil balm jar on a transparent background
coconut oil balm
Regular price$30.00 Sale price$24.00
Save $6
(274 reviews)
refill me! creamy coconut oil hair conditionercreamy coconut oil hair conditioner
creamy coconut oil hair conditioner
Regular price$24.00 Sale price$19.20
Save $4.80
(65 reviews)
refill me! creamy coconut oil shampoo + wash
creamy coconut oil shampoo + wash
Regular price$24.00 Sale price$19.20
Save $4.80
(284 reviews)

Buy once, refill forever!

One 32oz refill fills your starter bottle 4 times — less than $0.20 per use.

refills bottle 4x Bubbsi Whipped Coconut Oil Body Cream value refill 32oz size on a transparent backgroundbody cream refill size
body cream refill size

32oz value size

Regular price$64.00 Sale price$51.20
Save $12.80

$0.16 per use

(562 reviews)
refills bottle 4x Bubbsi creamy coconut oil shampoo and wash value refill 32 oz pouch on a transparent backgroundshampoo + wash refill size
shampoo + wash refill size

32oz value size

Regular price$62.00 Sale price$49.60
Save $12.40

$0.16 per use

(284 reviews)
refills jar 3x Bubbsi coconut oil balm value refill size 15 ozcoconut oil balm refill size
coconut oil balm refill size

15oz value size

Regular price$66.00 Sale price$52.80
Save $13.20

$0.18 per use

(274 reviews)
refills bottle 4x conditioner refill sizeconditioner refill size
conditioner refill size

32oz value size

Regular price$62.00 Sale price$49.60
Save $12.40

$0.16 per use

(65 reviews)
Best value! Collection of bubbsi baby products including body cream, shampoo & wash, and oil balm on a transparent background.snuggly skin for a year
snuggly skin for a year

Newborn Starter Set + 2 Refills

Regular price$206.00 Sale price$142.40
Save $63.60
(940 reviews)
Best value! Bubbsi creamy coconut oil shampoo and wash and whipped coconut oil body cream refills on a transparent backgroundthe bestseller refill bundle
the bestseller refill bundle

32oz value sizes

Regular price$126.00 Sale price$92.80
Save $33.20

$0.16 per use

(940 reviews)
Best value! The whole collection of Bubbsi skincare refills on a transparent backgroundthe whole refill fam
the whole refill fam

32oz + 15oz value sizes

Regular price$254.00 Sale price$184.00
Save $70

$0.17 per use

(940 reviews)

“Cute and Practical! These are absolutely perfect for travel!”

— Lisa P.

Best value! Bubbsi shampoo and conditioner bottles and refills with cartoon animal designs on a white backgroundhappy hair for a year
happy hair for a year

Shampoo, Conditioner + 2 Refills

Regular price$172.00 Sale price$115.20
Save $56.80
(65 reviews)
refill me! Little Bubs 3oz Empty Travel BottlesLittle Bubs 3oz Empty Travel Bottles
Little Bubs 3oz Empty Travel Bottles
Regular price$6.50 Sale priceFrom $5.20
Save $1.30
(47 reviews)
panda hooded towelpanda hooded towel
panda hooded towel

Ages 0-3+

Regular price$80.00 Sale priceFrom $64.00
Save $16
(4 reviews)
hairbrushhairbrush
hairbrush
Regular price$7.00 Sale price$5.60
Save $1.40
(3 reviews)
cradle cap brushcradle cap brush
cradle cap brush
Regular price$7.00 Sale price$5.60
Save $1.40
puppy sleep maskpuppy sleep mask
puppy sleep mask

Ages 3+

Regular price$12.00 Sale price$9.60
Save $2.40
(4 reviews)
refill me! 8oz Empty Animal Bottle + Cap8oz Empty Animal Bottle + Cap
8oz Empty Animal Bottle + Cap
Regular price$8.00 Sale price$6.40
Save $1.60
(16 reviews)
Animal bottle replacement capAnimal bottle replacement cap
Animal bottle replacement cap
Regular price$1.50 Sale price$1.20
Save $0.30
(3 reviews)
hey, sunshine candlehey, sunshine candle
hey, sunshine candle
Regular price$36.00 Sale price$28.80
Save $7.20
(4 reviews)
refill me! empty shampoo + wash refill bottle + pumpempty shampoo + wash refill bottle + pump
empty shampoo + wash refill bottle + pump
Regular price$8.00 Sale price$6.40
Save $1.60
(1 reviews)

Silly on the Outside. Serious on the Inside.

Independently tested

Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.

Won't irritate skin or eyes

Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.

100% EU-Compliant Ingredients

Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.
Made in New Jersey

Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.
Safely scented

100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

We're here to help

Frequently asked questions

Which set should I start with?

We recommend starting with The Newborn Starter Set, since our products work best together to bring you the softest skin.

If you must choose one, a great moisturizer should be the centerpiece of your skincare ritual. We have two to choose from, depending on your little one’s skin type:

  • For oily to normal skin, our Whipped Coconut Oil Body Cream is the perfect non-greasy, fast-absorbing daily moisturizer.
  • For dry skin, our Coconut Oil Balm is a more concentrated deep moisturizer that protects & restores. Also multitasks as a diaper cream and oil cleanser!
Is coconut oil right for my baby's skin?

Our formulas are all tested to be safe & non-irritating across skin types. While every skin is different, the majority of our customers have no issues with our formulations.
Is the fragrance safe?

In formulating Bubbsi’s light scent we avoided common skin allergens and irritants and stuck to 100% naturally-derived, EU compliant ingredients. We disclose the full ingredient list on each product page in the "What's Inside" section so you can do the research yourself! 

Our formulas are all tested to be safe & non-irritated across skin types. While every skin is different, the majority of our customers have no issue with our scent…and actually love it. If you have any issues with our products, we are happy to refund you within 30 days of purchase.
How do refills work?

Our eco-friendly refills are available for one-time purchase or on subscription. If you buy multiple refills, you get a discount as well. Our bottles and jars are easily refillable, your kiddo can even join in on the fun and learn about sustainability along the way.
What if it doesn't work for my little one?

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
Do you ship for free?

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.

Full of Yummies, Free of Yuckies

30-Day Happiness Guarantee

Over 15K Satisfied Customers

20% Off Friends & Family Sale