Diaper Rash

Diaper rash is red, inflamed skin on your baby’s bum that can sometimes be caused by a bacterial or fungal infection. Bubbsi's routine is ideal for treating and preventing a newborn’s diaper rash because coconut oil's antibacterial and anti-inflammatory properties soothe the rash and irritation.

Recommended Bubbsi Routine for Diaper Rash

3 Steps to Soft Skin!

Person holding a jar of white cream with a baby's hand reaching towards it.

1
Protect

Every Change

Oil Balm
Apply a small amount after each diaper change to form a protective layer between the diaper and skin.

2
Soothe

Every Change

Body Cream
Layer or mix in with balm for additional soothing and moisturizing benefits.

3
Spot Treat & Repeat

As needed

Oil Balm
If diaper rash recurs, spot treat with balm.

Shop the Routine

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newborn starter set

Ages 0 to 24 months

$80.00

(933 reviews)

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dry skin & scalp starter set

For the Whole Family

$104.00

$98.00

Save $6

(933 reviews)

Parents See a Difference Within Days!

Unedited photos from real Bubbsi families. Individual results may vary.

Newborn

Dry skin and cradle cap

“Since using Bubbsi, her skin has been so smooth and her scalp is no longer flaky! Additionally, the coconut oil balm is amazing for diaper rash or irritation. It clears it up overnight!!”

—Jill

Shop Jill's Routine:

Collection of bubbsi baby products including body cream, shampoo & wash, and oil balm on a transparent background.

snuggly skin for a year

Newborn

Cradle cap and diaper rash

“Amazing product. I have been using it on my baby’s cradle cap and it’s making her skin so much better! I use it for baby massage time, and I have been trying it on my own face because I’ve been struggling with extreme dry skin postpartum! I also use it in my baby’s diaper rash and it improved it within 24 hours!”

—Laurel

Shop Laurel's Routine:

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

Silly on the Outside. Serious on the Inside.

Independently tested

Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.

Won't irritate skin or eyes

Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.

100% EU-Compliant Ingredients

Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.

Made in New Jersey

Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.

Safely scented

100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Frequently asked questions

Is coconut oil right for my baby's skin?

Our formulas are all tested to be safe & non-irritating across skin types. While every skin is different, the majority of our customers have no issues with our formulations.

What if it doesn't work for my little one?

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.

How do refills work?

Our eco-friendly refills are available for one-time purchase or on subscription. If you buy multiple refills, you get a discount as well. Our bottles and jars are easily refillable, your kiddo can even join in on the fun and learn about sustainability along the way.

Do you ship for free?

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.

Real Love from Thousands of Real Parents

Trusted by 15K parents and counting!