









newborn starter set
Ages 0 to 24 months
Our bestselling set provides deep moisture for all skin types, especially dry, rashy skin and problem areas.
Set includes:
- 8oz Shampoo + Wash for gentle bathing
- 8oz Body Cream for moisturizing massages
- 5oz Oil Balm for targeting dry areas
- [heart] no parabens, phthalates, mineral oils
- [leaf] 95%+ Naturally-derived, 100% EU Compliant
- [bub] dermatologist and pediatrician tested
- [coconut] light, all natural coconut scent
- [water] nontoxic + refillable
Make it last a year!
Add 2 refills — each fills your bottle 4 times. Less than $0.20 per use

Ingredients
Coconut Oil
A rich natural source of fatty acids that soothe, nourish and protect skin; antibacterial and anti-inflammatory too!
Shea Butter
Also rich in fatty acids to help smooth skin and seal in moisture
Vitamin E
An oil-based nutrient and antioxidant that soothes and strengthens skin barrier
**Organic *Natural or naturally derived
Oil Balm ingredients: Helianthus Annuus (Sunflower) Seed Oil*, Cocos Nucifera (Coconut) Oil**, Polyglyceryl-3 Polyricinoleate*, Hydrogenated Coconut Oil*, Polyglyceryl-4 Caprate*, Helianthus Annuus (Sunflower) Seed Wax*, Glyceryl Behenate*, Fragrance*, Aqua (Water)*, Tocopherol*
Body Cream ingredients: Aqua (Water)*, Cocos Nucifera (Coconut) Oil**, Glycerin*, Butyrospermum Parkii (Shea) Butter*, Coco Caprylate/Caprate*, Behenyl Alcohol*, Glyceryl Stearate*, Hydroxyethyl Acrylate/, Sodium Acryloyldimethyl Taurate Copolymer, Glyceryl Stearate Citrate*, Fragrance*, 1,2 Hexanediol*, Caprylyl Glycol*, Sclerotium Gum*, Tocopheryl Acetate*, Polysorbate 60*, Sorbitan Isostearate*, Helianthus Annuus (Sunflower) Seed Oil*, Sodium Hydroxide
Shampoo + Wash ingredients: Aqua (Water)*, Cocos Nucifera (Coconut) Oil**, Helianthus Annuus (Sunflower) Seed Oil*, Carthamus Tinctorius (Safflower) Seed Oil*, Sodium Cocoyl Glutamate*, Propanediol*, Cocamidopropyl Betaine*, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Butyrospermum Parkii (Shea) Butter*, Fragrance*, Xanthan Gum*, Sodium Chloride*, Caprylyl Glycol, 1,2- Hexanediol, Sodium Hydroxide*, Tocopherol*
100% Naturally-Derived Fragrance ingredients: Triethyl citrate, Vanillin, Gamma-Nonalactone, Gamma Decalactone Maltol, Juniperus Mexicana Oil, Ethyl Caproate / Ethyl Hexanoate, Gamma Undecalactone, Benzaldehyde, Methylbenzyl Acetate.
Contains naturally derived fragrance; not fragrance-free.
How to Use
Perfect for all skin types, but especially for dry skin & scalp, baby acne, cradle cap, diaper rash. We believe in moisturizing more and cleansing less.
Check out the newborn starter set routine below!
Safety & Testing
Our products have been clinically tested for safety by an independent lab under the review of a Pediatrician & Dermatologist.
They have been applied to a range of skin types over time to ensure that they do not cause skin irritation or allergic reaction.
However, everyone’s skin is different, so always test a small area of skin before using more broadly. If you experience any skin reactions at all, please discontinue use and contact hello@lovebubbsi.com. We will issue you a full refund within 30 days of your purchase.
Shipping & Returns
We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.
Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.
We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.
Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.












newborn starter set
Soft Skin as Easy as 1-2-3
1
Cleanse
2-4x a week
Shampoo + Wash
Head to toe, no need to bathe daily.
Tip: Swap soap for a dollop of Oil Balm for an extra-gentle cleanse
2
Moisturize
Morning + night
Body Cream
Face and body. On bath days, apply within 3 minutes to lock in moisture.
3
Protect
As needed
Oil Balm
Layer over Body Cream on the driest spots.
Tip: Also works as an oil cleanser in the bath
Real Bubs, Real Soft Skin

Before

After 5 days
6 month old
Eczema
“Miracle Cream. My son had a severe case of eczema when he was 6 months. I tried Bubbsi...After 4-5 days of use my son’s face became so clear!”
—Diam
Diam's Routine:

Before

After 14 Days
8 month old
Dry skin and red patches
“Miracle product! After 2 months of trying different products, my cousin recommended I try Bubbsi. I noticed a difference in my son’s skin immediately after one use.”
—Jasmin
Jasmin's Routine:

Before

After 7 Days
4 month old
Eczema and cradle cap
“Amazing! I started using Bubbsi on my baby after a long month of sudden eczema and horrible cradle cap that had him itching like crazy...by the next week he was completely clear on his head, face and body!”
—Andrea
Andrea's Routine:

Before

After 7 Days
Newborn
Dry irritated skin
“Amazing! After one week my daughters skin is almost completely cleared up. Her skin was so dry and irritated now it’s very smooth. This stuff is great and smells incredible.”
—Trinity
Trinity's Routine:
Bubbsi vs. the Alternatives |
Bubbsi
|
Plain Coconut Oil |
The Baby Aisle |
|---|---|---|---|
| Made with Organic Coconut Oil | |||
| 100% E.U. Compliant Ingredients | ? | ||
| Absorbs without Grease | |||
| Refillable | |||
| Kids Ask for it by Name |
Inside Every Squeeze
Nourishing Ingredients
Organic cold-pressed coconut oil, shea butter and vitamin E
More Moisture, Less Mess
Non-greasy, fast-absorbing, deeply hydrating.
Results You Can Feel
Natural soothing, antibacterial, anti-fungal and properties
A Little Goes a Long Way
More moisturizers, less water than typical baby lotions.
Silly on the Outside. Serious on the Inside.
Independently tested
Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.
Won't irritate skin or eyes
Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.
100% EU-Compliant Ingredients
Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.
Made in New Jersey
Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.
Safely scented
100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Hi, I’m Sweta—a mom of three and the founder of Bubbsi.
After a decade in the beauty industry, I still couldn't find natural formulas that actually worked for my newborn's eczema. So I made my own — and made them fun enough that my kids ask for bathtime.

Mom-Founded · Beauty Veteran · Minority Small Business
We're here to help
Frequently asked questions
Is coconut oil okay for babies with sensitive skin? Won't it clog pores?
Coconut oil is great for babies of all skin types. It's a natural deep moisturizer, and has a high content of lactic acid (similar to breastmilk!). Pure coconut oil has antibacterial and anti-inflammatory properties, making it great for sensitive or rashy skin. While pure coconut oil can be comedogenic (clogs pores), our products are formulated with a mix of ingredients to be lightweight and fast-absorbing. We always recommend patch-testing first.
How long until we see a difference?
It depends! Some families have seen a difference within days, or even within 1-2 uses, while others have seen improvements in weeks. Every skin is different, and Bubbsi is not guaranteed to cure any medical conditions. However we do guarantee you'll be happy with the quality of our products, or your money back.
What if it doesn't work for my little one?
We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.
Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
Do you ship for free?
We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.
Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.
I would highly recommend this product to all parents who have kids with sensitive skin conditions. My kids have KP and we noticed an improvement in their conditions with consistent use. Thank you.
Helps with kids dry skin and smells so amazing. they love their Bubbsi and little Bubs
A wonderful gift for welcoming a new baby. Both my children find the coconut scent enjoyable and I look forward to reaching for it during bath time
I'm following the dermatologist's recommendations with my three-year-old daughter. So far we've been doing super well with the starter kit
I bought this product the wash the lotion and the ointment for my granddaughter. First time using it. I put it on her and use the leftover on my arms. Great product loved it makes your skin smooth cleared up her skin with eczema we’ll continue use for my grandchildren.
dry skin & scalp starter set
A friend recommended Bubbsi to my wife and I. Our child has very sensitive skin. After trying Bubbsi’s new born bundle we are seeing less dry patches and smooth skin for our baby. What a relief for us as parents.
I am a sucker for cute packaging and often am disappointed with the results. Not this time! Just as good as the packaging is, the product inside is just as amazing! My little one loves it and I love how it makes her skin feel. Helps relieve any dry/itchiness. The coconut oil balm was great on her craddle cap!
- 5 stars: 760 (81%)
- 4 stars: 38 (4%)
- 3 stars: 35 (4%)
- 2 stars: 37 (4%)
- 1 star: 65 (7%)
My boys has eczema since day one and this is the ONLY THING THAT WORKS. It’s a miracle, I’m obsessed.
Products so far are really gentle and do not irritate my baby's skin. They also smell so nice! My only compliant so far is the body cream the second time I used it I squeezed to get the cream out and there was a giant air bubble that caused half of the silicon white bottle to deflate. They are pricey and in this case I paid for half air half cream.
Very expensive to leave both my son and daughters hair a greasy, oily mess. Both my husband and I used this two different times on our kids hair and both had the same results. Very dissapointed especially knowing it cost us $75. Crazy. The photo is right after my daughters bath, hair dried and brushed.
Hi Erin,
Thank you for taking the time to share your feedback with us! What you are describing does not meet our high standards. Please be on the lookout for an email from our team regarding a replacement and refund as we work to identify this issue!
Been battling eczema on my 4m old for 2.5months over her whole body. Nothing was working and I bought atleast 10 different creams/balms/oils/lotions, most of which she screamed upon application or they had no effect.
Bubbsi not only has made the redness go away but her skin is back to silky smooth from the leathery rough skin it was for far too long!
I absolutely love bubbsi & im so thankful i came across it. My daughter suffered from eczema as a baby and nothing worked until we came across bubbsi. It truly has worked miracles for our little girl. She’s 2 and a half now and we still use bubbsi & will never stop! I highly recommend to all the mamas!!
As a mama of two little ones with sensitive skin, I’ve tried everything to soothe my 3-year-old’s eczema flare-ups. Nothing worked like Bubbsi. We started with the Newborn Starter Set (yes, even at 3!) and I was blown away. The Shampoo + Wash calms her skin right in the tub, and the Body Cream + Oil Balm combo is a GAME CHANGER. Her skin is noticeably less red & irritated literally overnight. She’s finally comfortable, and I’m finally breathing a sigh of relief! Now my 1-year-old is a full-on Bubbsi babe too, and let’s just say, I’m never letting our subscription lapse. 😅 Thank you, Bubbsi, for giving my kids the gentle, soothing care they deserve & for giving me peace of mind with your clean ingredients!
Buy these products!!!!! The balm is magic, and they smell amazing. I love the shampoo too. I applied the balm 3-4x a day on my baby’s face during a horrible flare up. The pictures are about 3-4weeks apart. (Pardon the sunglasses haha, but I wanted to include pics with privacy!) the pictures are taken with the same lamp as lighting. Amazing!!!!! The best part about Bubbsi though is their customer service. I’m not sure I have had better customer service than them in YEARS. Incredible people who actually respond to social media messages and genuinely care about your kiddos!! 10/10!
I received my package the other day and was so excited to use it to my baby. Unfortunately, he had a bad reaction after couple hours we used the newborn starter set on him. I tried the lotion again on his belly and it just made it worst that I have to wash him right away. I was really hoping that this product will work with my son. But his whole body is so red and he was so uncomfortable. Now on second day and I can still see redness on his folds from yesterday’s application. How can I return this product?
Hi There,
Thank you so much for sharing your experience with us. We are so sorry to hear that our product didn't work well for your kiddo. As a team of moms, we understand that not everyone's skin is the same and our products might not work for every little. Of course, we'd like refund you for your order as we take our happiness guarantee seriously. Our team will be in touch via email to get this taken care of for you so please be on the lookout!
I got my order 3days ago. I was so excited when I found this product. Yesterday i used it on my baby’s skin and scalp but today afternoon he is very uncomfortable and he’s skin got rash. Very disappointed and regret purchasing. i thought this brand is natural but smell is not natural smell. Very strong smell. My baby has very sensitive dry skin and dry scalp then bought these products hoping to resolve all issues. Now I’m very worried about my baby’s skin. He is scratching all over his skin right now. 😢 He can’t sleep and crying. I’m feeling so guilty for him. Please don’t buy this product if your baby has sensitive dry skin.
Hi There,
Thank you so much for taking the time to share your experience with us. We are so sorry to hear that this has happened! As a team of mamas of sensitive skinned kiddos- we absolutely understand that Bubbsi might not work for everyone. While our products have been tested on a wide range of skins, we offer a money-back garuntee, which is why we will be reaching out to offer you a full refund.
We also wanted to add that while our fragrance can smell strong at first- it is 100% naturally derived and created with sensitive skinned kiddos in mind. All of the naturally derived ingredients can always be found on our website as we do our best to provide transparency about what's in our products!
Please be on the lookout for an email from our team regarding that refund. Again, we are so sorry that this has been your experience and we truly do wish your family the best on this journey. <3
My son has SEVERE eczema. I feel like I have tried EVERYTHING, but nothing worked until we found Bubbsi! My son went from cracked and bleeding, back to healthier skin! I wish I had found these products sooner! I highly recommend! It smells divine, and works like a dream! I recommend the ENTIRE line from Bubbsi!
This has been life changing for my son. His eczema was so bad school would send him home thinking it was a contagious disease. We tried every over the counter cream. We have 3 different medications and steroids but nothing helps it. Well that is until this cream. Within 4 days the eczema was gone. He had it on his legs, arms, back, and belly and it’s gone. We use this lotion twice a day sometimes 3 times a day. It smells amazing and leaves his skin so soft.
I purchased Bubbsi roughly 2 weeks ago or just over. I have waited to review the products because I wanted to really see how they would work for my son. My son has suffered for 11 +months with severe Keratosis Polaris on his arms, legs, and cheeks. I have tried multiple products and have gotten very little results. We had recently been using Tubby Todd. I canceled my subscription. Bubbsi has been a miracle. I began using the oil balm in the bath almost every time and then after the bath I used the body cream and then another layer of the balm. I did this everyday sometimes twice a day. Within the past couple weeks I dare say my son is ALMOST completely clear. This is the BEST I have EVER seen his skin. Ever. I am so beyond thankful for the creators of this company. I will forever be a loyal customer. His ankles and chin are the worst and those are the only parts still taking time to clear up. The rest of his body the bumps are gone and his skin is buttery soft! I encourage any mama on the fence of buying to purchase Bubbsi right now especially if your babe is suffering with bumpy skin, dry skin, or Keratosis Polaris. Also their products smell heavenly! I cannot say enough amazing things. Truly. I’m so so so happy I took a chance on one more product for my baby. I was exhausted and praying to find something that would work. THIS IS IT!!!
I included pictures of before and after. Just look!!
After 2 months of trying different products stated it's specifically for eczema, my cousin recommended I try Bubbsi and it's the only product I use now. I noticed a difference in how my son's skin felt immediately after one use, and his eczema immediately became a lighter red. After 1 week, I noticed a difference. I started using this product at 8 months and my son is now 3 yrs old. This product has cleared up his eczema, helped my daughter clear up any rashes she got unexpectedly, and prevented my children from having dry skin yearly. I now purchase the refill bottles about twice a year, and recommend the product to everyone to use. I just love it!
My Baby girl was diagnosed with chronic eczema at 1 month……she was put on steroids and antibiotics by doctors to control her condition….she was having very bad rashes and itching all over body and every creases of her body was having rashes and it was really very bad….was so painful to watch my baby girl suffering so much….i came across bubbsi through insta and thought of giving a try as i was doing each and everything for my girl…..putting cream every 2-3 hours and trying only for 100%cotton clothes etc….once I started using bubbsi starter kit…..we came to see the difference in just 2 days….her itching was less the rashes started to get better….she started enjoying her bath…as the bodywash was soothing for her skin and 2 months from there she is completely rash free and her skin got cleared…..me and my husband was so amazed with the results that we ended up ordering the year kit and also we ordered for our older daughter. And yes no more putting cream every 2-3 hours we just do bubbsi once in the morning and one time at night. And the coconut balm is a game changer; we were advised by our doctor not to do massage as it might trigger her eczema but with the coconut balm we do her massage daily balm...we do her massage daily....Thank you so much for such a magical products we are whole heartedly thankful to bubbsi😊
Our almost 4 month old has been suffering with eczema/ super dry skin since he hit 2 months! We have tried so many products, and I refuse to use a steroid on his delicate skin. We have used the lotion , balm & wash for 2 days , and his skin looks and feels so much better!
Here is a before and after of our happy guy!
My daughter had whole-body eczema since 3 weeks old. We had been using prescription steroids and seen dermatologists who recommended petroleum jelly and other creams. I tried Bubbsi on a whim after seeing other reviews thinking it was worth a shot. Boy, am I glad I did! Within a few days my daughter’s leathery skin became soft, and the red eczema is now only in small patches. We do still have to use steroid creams every once in a while to clear up the most severe spots, but this product has been amazing since day one. At the worst we can use these creams in between weeks when we have to go back to the steroids. If you’re a parent with a baby with moderate eczema and you are wondering if this can replace steroids, well, that’s what happened with my daughter! It may not work for everyone but it worked for us! Worth a try and highly recommend!
I bought this kit, we thought we would give Bubbsi another try. My little guy is 9 months, and has mixed sensitive skin. His skin went from normal to breaking out in a rash all over his whole body in less than two days after using the products. It almost looks like a burn. His pediatrician recommended we stopped using the product and we had to get a prescription for Benadryl. I do not recommend for mixed skin and sensitive babies.
Hi Ashley,
We are so sorry to hear that this was your experience with our products. Our formulas are safety-tested by a third-party lab across a range of skin types precisely to make sure they are safe and non-irritating! However, we understand that everyone’s skin is unique so we definitely will offer to help with this. Casey, from our team, has written to you via email to get a full refund to you as we stand by our happiness guarantee.
We hope you are able to find some relief for your little one soon!









