Refillable, Natural Baby Products For Babies & Kids

Q: Which set should I start with?

We recommend starting with The Newborn Starter Set , since our products work best together to bring you the softest skin. If you must choose one, a great moisturizer should be the centerpiece of your skincare ritual. We have two to choose from, depending on your little one’s skin type: For oily to normal skin, our Whipped Coconut Oil Body Cream is the perfect non-greasy, fast-absorbing daily moisturizer. For dry skin, our Coconut Oil Balm is a more concentrated deep moisturizer that protects & restores. Also multitasks as a diaper cream and oil cleanser!

refills bottle 4x

Bubbsi Whipped Coconut Oil Body Cream value refill 32oz size on a transparent background

body cream refill size

32oz value size

$64.00

$0.16 per use

(557 reviews)

refills bottle 4x

Bubbsi creamy coconut oil shampoo and wash value refill 32 oz pouch on a transparent background

shampoo + wash refill size

32oz value size

$62.00

$0.16 per use

(280 reviews)

refills jar 3x

Bubbsi coconut oil balm value refill size 15 oz

coconut oil balm refill size

15oz value size

$66.00

$0.18 per use

(272 reviews)

Buy once, refill forever!

One 32oz refill fills your starter bottle 4 times — less than $0.20 per use.

refills bottle 4x

conditioner refill size

32oz value size

$62.00

$0.16 per use

(64 reviews)

Best value!

Collection of bubbsi baby products including body cream, shampoo & wash, and oil balm on a transparent background.

snuggly skin for a year

Newborn Starter Set + 2 Refills

$206.00

$178.00

Save $28

(936 reviews)

Best value!

Bubbsi shampoo and conditioner bottles and refills with cartoon animal designs on a white background

happy hair for a year

Shampoo, Conditioner + 2 Refills

$172.00

$144.00

Save $28

(64 reviews)

Best value!

Bubbsi creamy coconut oil shampoo and wash and whipped coconut oil body cream refills on a transparent background

the bestseller refill bundle

32oz value sizes

$126.00

$116.00

Save $10

$0.16 per use

(936 reviews)

Best value!

The whole collection of Bubbsi skincare refills on a transparent background

the whole refill fam

32oz + 15oz value sizes

$254.00

$230.00

Save $24

$0.17 per use

(936 reviews)

Silly on the Outside. Serious on the Inside.

Independently tested

Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.

Won't irritate skin or eyes

Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.

100% EU-Compliant Ingredients

Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.

Made in New Jersey

Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.

Safely scented

100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Frequently asked questions

Which set should I start with?

We recommend starting with The Newborn Starter Set, since our products work best together to bring you the softest skin.

If you must choose one, a great moisturizer should be the centerpiece of your skincare ritual. We have two to choose from, depending on your little one’s skin type:

For oily to normal skin, our Whipped Coconut Oil Body Cream is the perfect non-greasy, fast-absorbing daily moisturizer.
For dry skin, our Coconut Oil Balm is a more concentrated deep moisturizer that protects & restores. Also multitasks as a diaper cream and oil cleanser!

Is coconut oil right for my baby's skin?

Our formulas are all tested to be safe & non-irritating across skin types. While every skin is different, the majority of our customers have no issues with our formulations.

Is the fragrance safe?

In formulating Bubbsi’s light scent we avoided common skin allergens and irritants and stuck to 100% naturally-derived, EU compliant ingredients. We disclose the full ingredient list on each product page in the "What's Inside" section so you can do the research yourself!

Our formulas are all tested to be safe & non-irritated across skin types. While every skin is different, the majority of our customers have no issue with our scent…and actually love it. If you have any issues with our products, we are happy to refund you within 30 days of purchase.

How do refills work?

Our eco-friendly refills are available for one-time purchase or on subscription. If you buy multiple refills, you get a discount as well. Our bottles and jars are easily refillable, your kiddo can even join in on the fun and learn about sustainability along the way.

What if it doesn't work for my little one?

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.

Do you ship for free?

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.