








creamy coconut oil shampoo + wash
Gently cleans and protects skin and hair, leaving baby soft and totally snuggly, never dry. Won’t irritate eyes and specially formulated for babies without harsh sulfates.
- [heart] no parabens, sulfates, phthalates, mineral oils
- [leaf] 95% Naturally-derived, 100% EU Compliant
- [bub] dermatologist and pediatrician tested
- [coconut] light, all natural coconut scent
- [water] nontoxic + refillable
Get the full routine
Use with Body Cream and Oil Balm for best skin results!

Ingredients
Coconut Oil
A rich natural source of fatty acids that soothe, nourish and protect skin; antibacterial and anti-inflammatory too!
Shea Butter
Also rich in fatty acids to help smooth skin and seal in moisture
Vitamin E
An oil-based nutrient and antioxidant that soothes and strengthens skin barrier
**Organic *Natural or naturally derived
Shampoo + Wash ingredients: Aqua (Water)*, Cocos Nucifera (Coconut) Oil**, Helianthus Annuus (Sunflower) Seed Oil*, Carthamus Tinctorius (Safflower) Seed Oil*, Sodium Cocoyl Glutamate*, Propanediol*, Cocamidopropyl Betaine*, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Butyrospermum Parkii (Shea) Butter*, Fragrance*, Xanthan Gum*, Sodium Chloride*, Caprylyl Glycol, 1,2- Hexanediol, Sodium Hydroxide*, Tocopherol*
100% Naturally-Derived Fragrance ingredients: Triethyl citrate, Vanillin, Gamma-Nonalactone, Gamma Decalactone Maltol, Juniperus Mexicana Oil, Ethyl Caproate / Ethyl Hexanoate, Gamma Undecalactone, Benzaldehyde, Methylbenzyl Acetate.
Contains naturally derived fragrance; not fragrance-free.
How to Use
Bathe newborns 2-3 times a week, with increasing frequency for older ages. Add water to our concentrated formula and watch it lather!
Safety & Testing
Our products have been clinically tested for safety by an independent lab under the review of a Pediatrician & Dermatologist.
They have been applied to a range of skin types over time to ensure that they do not cause skin irritation or allergic reaction.
However, everyone’s skin is different, so always test a small area of skin before using more broadly. If you experience any skin reactions at all, please discontinue use and contact hello@lovebubbsi.com. We will issue you a full refund within 30 days of your purchase.
Shipping & Returns
We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.
Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.
We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.
Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.











creamy coconut oil shampoo + wash
75% less packaging. 40% savings compared to starter bottles. Refills are a win for your skin and the planet.

Buy the Bottle Once. Refill Again and Again.
Real Bubs, Real Soft Skin

Before

After 3 Days
Zara, baby
Rough bumpy and dry skin
“We are totally loyal to Bubbsi. There is a night and day difference with our baby’s skin now and we are forever grateful.”
—Savannah
Savannah's Routine:
Before
After
Newborn
Eczema and cradle cap
“Perfect for my newborns sensitive skin and completely got rid of his eczema and cradle cap!”
—Parul
Parul's Routine:

Before

After 1 Day
Newborn
Eczema
“I will never ever use anything other than Bubbsi on my kids! My newborn was bleeding from how bad the eczema was and I was at my wits end! Just one wash and my baby was cured! And the oil cured his cradle cap too. This is heaven sent.”
—Christie
Christie's Routine:
Bubbsi vs. the Alternatives |
Bubbsi
|
Plain Coconut Oil |
The Baby Aisle |
|---|---|---|---|
| Made with Organic Coconut Oil | |||
| Creamy, moisturizing formula | |||
| Nourishing oils & butters are top ingredients | |||
| Ideal for dry, sensitive skin | ? | ||
| Refillable | |||
| Fun for Little Ones |
Inside Every Squeeze
Nourishing Ingredients
Organic, cold-pressed Coconut Oil, Shea Butter and Vitamin E
Creamy & Dreamy
Cream washes hydrate skin while cleansing
A Little Goes a Long Way
A small dollop of our concentrated formula lathers up when it hits the water!
Results You Can Feel
Gently cleans and protects skin and hair
Silly on the Outside. Serious on the Inside.
Independently tested
Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.
Won't irritate skin or eyes
Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.
100% EU-Compliant Ingredients
Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.
Made in New Jersey
Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.
Safely scented
100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Hi, I’m Sweta—a mom of three and the founder of Bubbsi.
After a decade in the beauty industry, I still couldn't find natural formulas that actually worked for my newborn's eczema. So I made my own — and made them fun enough that my kids ask for bathtime.

Mom-Founded · 10 Years in Beauty · Small Business
We're here to help
Frequently asked questions
Is coconut oil right for my baby's skin?
Our formulas are all tested to be safe & non-irritating across skin types. While every skin is different, the majority of our customers have no issues with our formulations.
How long until we see a difference?
It depends! Some families have seen a difference within days, or even within 1-2 uses, while others have seen improvements in weeks. Every skin is different, and Bubbsi is not guaranteed to cure any medical conditions. However we do guarantee you'll be happy with the quality of our products, or your money back.
What if it doesn't work for my little one?
We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.
Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
Can your products be used on adults too?
Absolutely! Our products are formulated for the littlest ones but are truly perfect for anyone.
Do you ship for free?
We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.
Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.
It’s a great brand that my daughters also love.
We have been using Bubbsi for over a year now. It has been the only product that heals my son’s eczema. We just went about a month without and his skin immediately flared up. I have been applying for about 3 days now and his skin is already improving. I recommend Bubbsi to everyone.
Ive been using bubbsi products since my 2nd son was born last Dec. 2025. I loved it on him so I switched my 4yr old son to the same bubbsi products. My younger son’s pedia even noticed how good and soft his skin was despite of having a lot of drool because of teething. The only thing Im not a fan of are the containers it is not sturdy and now my lotion container is totally broken so I need to buy a different container. Overall, the whole line of products were excellent and highly recommended.
Hi Jen- Thank you for taking the time to share your feedback with us! We're so sorry to hear about your silicone bottle. Please reach out to our team directly so we can assist you with this!
My grandson has been dealing with eczema on his hands and fingers for months. They went to the doctor a couple of times and each time they offered a steroid cream and other ointments - nothing worked. He used the Bubbsi bath soap and the lotion and my daughter said she noticed a difference the next day. One week later - it is almost gone!! Will be ordering more very soon! So thankful we found Bubbsi!!
Every product is truly wonderful. Cleansing, moisturizing, a little goes a long way, and it smells delightful. Highly recommend. (Packaging being adorable also a bonus!)
My family loves the feeling of Bubbsi body wash and shampoo. My kid and nieces all love using it and have asked for refills...it feels very moisturizing even for adult skin and the fragrance is amazing and not too overwhelming. We are a happy Bubbsi family! Thank you so much.
This body/hair wash smells so good and it’s suds up really nice! Happy that it’s a product that is meant to moisturize and not strip the skin. So far I have no notice any issues with these products!
Been using for my kids and they love it
Customers praised this moisturizing shampoo and wash for effectively treating eczema, cradle cap, and dry skin. Many reported dramatic improvements within days. The creamy coconut formula leaves skin soft and has a pleasant, light fragrance. Some noted it can be hard to rinse and may leave hair greasy, while a few with eczema saw no improvement.
- Used the soap and lotion, noticed a difference the next day. One week later - almost gone!!
- Within the first 2 nights of using we noticed a HUGE difference.
- Within two washes, my son's eczema flareups had minimized by almost 90%.
- 5 stars: 241 (86%)
- 4 stars: 15 (5%)
- 3 stars: 12 (4%)
- 2 stars: 5 (2%)
- 1 star: 7 (3%)
So… I saw an advert on instagram for this wash while pregnant and stored it to the back of my head. I was/am trying to br a minimalist mom. Trying to be economical, mostly use thrifted items and refresh rhem myself, etc. Someone had gifted me an Aveeno set so I couldn’t justify buying MORE product. FF to baby being here. 2 weeks into being home, he began getting baby acne. Or was it eczema??? We couldn’t tell. I could not justify using any product with SLS that strips on my baby with this active rash (also hello it’s winter and he’s a newborn). I took the leap about bought the refill size (hellooo I said I’m economical) and HOLY MOLY. I wish I could justify buying this cleanser for MYSELF— it’s exactly what I have always wanted in a cleanser for my 38 year old mom body! It emulsifies into a milky texture. It smells amazing (but is a smell that comes from ingredients vs scented). It’s SO nourishing. And best of all? By the third bath his rashes were totally calmed and gone. I then went for the refill size of the body cream too to replace my tubby Todd— and I feel the same way about that. Yes the animal bottles are adorable— do I wish I had them kind of lol. But I can’t bring myself to spend 6$ each for the empty bottles.
Anyway, if you’re thinking about it, please get this your baby’s skin will thank you. Also, if you subscribe for two products or more you can get even more of a discount on the shipments!
I was so excited to unbox my shampoo, body cream and conditioner for my toddler. I opened the Shampoo + Wash and noticed the bottle was essentially a third to half empty already. The Body Cream and Conditioner were full. Disappointing considering the price.
Hi Chrissie,
Thank you so much for taking the time to reviw your order! Please be on the lookout for an email from our customer happiness helper in regards to getting a replacement for this product. This does not sound up to our standards and we are eager to take care of this for you!
While based on my experience with Casey - the horrible & extremely illiterate customer service rep - I should not be surprised… yet here we are. Why on earth would you send this to a former customer who is furious with your company? Before you explain, I understand this is an automated email, but why hasn’t my email been removed & blocked from your database? I’m the most disgruntled, former customer ever. From my perspective, you’re a bunch of insincere, incompetent liars. I’m literally conducting an experiment where I watch your soap/shampoo refill bottle seize & fail in real time (which by the way - it’s happening AGAIN) because no one at your company wants to believe what I’m experiencing or admit that you’ve changed your product. I can’t go public because you delete any negative feedback on platforms that actually matter (lest I “attack the brand” - excuse me while I roll my eyes so hard I give myself an aneurysm). I complained to you directly and was directed to someone WHO CANNOT READ. Happiness guarantees mean nothing when your company is a complete farce. We are no longer buying your overpriced Crisco crap. And once the replacement to the replacement bottle of your soap fully seizes again, I will go public with photo evidence since sweet, precious Casey insisted over and over again that it was “the extreme temperatures” without first checking which warehouses my product originated from. Regardless of how quickly you delete the feedback. PS - sharing pics of how my one daughter’s hair went from a greased up mess to suddenly having a light sudden curl again once we used your competitor (Tubby Todd). Her sitting up is after using your seized overpriced Crisco. Laying down is after using Tubby Todd.
I am so blessed to have been introduced to this product, works amazingly on baby skin. My son suffers from eczema on his chest, back, and cheeks and I was using some products for eczema and didn’t help at all. I felt like it was getting worse. His back would dry up so bad that it would bleed a little and it would break my heart because he is only 9 months. But I was introduced by a friend at work with the balm coconut oil and it worked in 2 days I was so happy that I went and purchased the shampoo+body wash. I will definitely continue to use this product and I will also switch my other kiddos shampoo and lotion :) YOU MADE A PARENT VERY HAPPY, thank you bubbsi!
I was spending $10-15 dollars every few weeks on bath products with much worse ingredients for my kids until I found this!! Their skin was constantly so dry and now it’s magically soft. I got the last refill size in June and it’s literally lasted until December!! And that was with me leaving the refill size with the pump that it comes with in the shower for my kids (4&6)… so you know they used generous pours for each bath ;) it’s amazing for hair and body wash so it’s easy as their learning the shower themselves!
I will definitely continue to buy this refill for my kids!!
I use this around twice a week on my almost 2 year old daughter who has curly hair. She has been using this to wash her hair ever since she was around 6 months old. This is amazing! I love how it's made of coconut oil and natural ingredients. Just put it on the hair and let it sit for about two minutes. Rinse and you have a baby with moisturized and clean hair. (See pictures of how it looks right after the bath and then the next day completely dry.)
My daughter has had sensitive and eczema prone skin film birth. We tried multiple shampoos and body washed formulated for eczema, and have had to rely on steroid creams to combat her dry, irritated skin. Bubbsi has been a great tool to help keep her skin looking and FEELING better. I would definitely recommend bubbsi to a friend.
We are totally loyal to Bubbsi now. We seriously love it all! Our pediatrician recommended it to use after our baby's skin was getting really bad (cursed with her parents terrible skin). We tried a handful of other baby products and nothing feels as good as this stuff! Our baby loves it and we can definitely tell a difference when we use other products (if we forget to pack out Bubbsi things). There is a night and day difference with our baby’s skin now and we are forever grateful. Never going back 🙏🏽 (I even use it for myself sometimes ;) Before and after pictures say everything.
Thank god for Bubbsi! My newborn has sensitive skin and broke out with every baby wash I tried, her whole face had baby acne. I literally used Bubbsi creamy coconut wash/shampoo and after just 1 wash it was so much better. It only took a few days for her face to be completely clear & soft. Smells so good & love the way it makes my babies skin feel. The balm is amazing for diaper area!! Get the starter kit NOW!!
My son has awful eczema on his head and legs. I have tried numerous prescription creams and expensive body washes/lotions, but nothing worked. I tried Bubbsi and after 2-3 washes his eczema completely cleared up. I am so thankful I bought this! Please don’t hesitate to purchase!
Me and my baby love bubbsi shampoo and wash, he had horrible eczema and cradle cap now his skin is silky smooth.
My now almost 5 month old son had terrible thick cradle cap and I tried everything to get rid of it. He had beautiful black hair when he was born and he lost it all because I couldn't get rid of it. I saw an advertisement for bubbsi on insta and decided why not. Best decision ever. I noticed a difference with the first use and now his beautiful hair is finally coming back completely. I even use the body lotion on my other 3 kids when their faces get rashes. Love this product!
It’s a great brand that my daughters also love.
We have been using Bubbsi for over a year now. It has been the only product that heals my son’s eczema. We just went about a month without and his skin immediately flared up. I have been applying for about 3 days now and his skin is already improving. I recommend Bubbsi to everyone.
Ive been using bubbsi products since my 2nd son was born last Dec. 2025. I loved it on him so I switched my 4yr old son to the same bubbsi products. My younger son’s pedia even noticed how good and soft his skin was despite of having a lot of drool because of teething. The only thing Im not a fan of are the containers it is not sturdy and now my lotion container is totally broken so I need to buy a different container. Overall, the whole line of products were excellent and highly recommended.
Hi Jen- Thank you for taking the time to share your feedback with us! We're so sorry to hear about your silicone bottle. Please reach out to our team directly so we can assist you with this!
My grandson has been dealing with eczema on his hands and fingers for months. They went to the doctor a couple of times and each time they offered a steroid cream and other ointments - nothing worked. He used the Bubbsi bath soap and the lotion and my daughter said she noticed a difference the next day. One week later - it is almost gone!! Will be ordering more very soon! So thankful we found Bubbsi!!
Every product is truly wonderful. Cleansing, moisturizing, a little goes a long way, and it smells delightful. Highly recommend. (Packaging being adorable also a bonus!)
My family loves the feeling of Bubbsi body wash and shampoo. My kid and nieces all love using it and have asked for refills...it feels very moisturizing even for adult skin and the fragrance is amazing and not too overwhelming. We are a happy Bubbsi family! Thank you so much.
This body/hair wash smells so good and it’s suds up really nice! Happy that it’s a product that is meant to moisturize and not strip the skin. So far I have no notice any issues with these products!
Been using for my kids and they love it
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