Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm
Start with the Fan Favoritenewborn starter set Sale price$80.00 Shop now
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Close-up of a baby's skin with redness and rash

Dry, Rashy Skin
Close-up of a baby's arm with visible skin bumps, potentially keratosis pilaris.

Keratosis Pilaris
Close-up of a baby's scalp with visible baby dandruff or cradle cap

Cradle Cap
Close-up of a baby's face with redness and baby acne bumps on the skin.

Baby Acne

Diaper Rash
creamy coconut oil shampoo + wash
refill me!
creamy coconut oil shampoo + wash
natural kids body wash shampoo
creamy coconut oil shampoo + wash
creamy coconut oil shampoo + wash
creamy coconut oil shampoo + wash
creamy coconut oil shampoo + wash
Ingredient list overlay on a green background highlighting coconut oil, shea butter, and vitamin E. Texture droplets of the products on the background.
creamy coconut oil shampoo + wash
Bubbsi founder's tips on how to use the Bubbsi creamy coconut oil shampoo and wash
4.7 (279 reviews)

creamy coconut oil shampoo + wash

Sale price$24.00

Gently cleans and protects skin and hair, leaving baby soft and totally snuggly, never dry. Won’t irritate eyes and specially formulated for babies without harsh sulfates.

  • [heart] no parabens, sulfates, phthalates, mineral oils
  • [leaf] 95% Naturally-derived, 100% EU Compliant
  • [bub] dermatologist and pediatrician tested
  • [coconut] light, all natural coconut scent
  • [water] nontoxic + refillable

“There is a night and day difference with our baby’s skin and we are forever grateful.”

—Savannah, her baby struggled with rough bumpy and dry skin

“Highly recommend! Perfect for my newborns sensitive skin...”

—Parul's newborn struggled with eczema and cradle cap

“Just one wash and my baby was cured! Thank you mama for inventing such amazing products!”

—Christie, her newborn struggled with eczema

Get the full routine

Use with Body Cream and Oil Balm for best skin results!

Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm
newborn starter set
Sale price$80.00
Ingredients

Coconut Oil

A rich natural source of fatty acids that soothe, nourish and protect skin; antibacterial and anti-inflammatory too!

Shea Butter

Also rich in fatty acids to help smooth skin and seal in moisture

Vitamin E

An oil-based nutrient and antioxidant that soothes and strengthens skin barrier

**Organic *Natural or naturally derived

Shampoo + Wash ingredients: Aqua (Water)*, Cocos Nucifera (Coconut) Oil**, Helianthus Annuus (Sunflower) Seed Oil*, Carthamus Tinctorius (Safflower) Seed Oil*, Sodium Cocoyl Glutamate*, Propanediol*, Cocamidopropyl Betaine*, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Butyrospermum Parkii (Shea) Butter*, Fragrance*, Xanthan Gum*, Sodium Chloride*, Caprylyl Glycol, 1,2- Hexanediol, Sodium Hydroxide*, Tocopherol*

100% Naturally-Derived Fragrance ingredients: Triethyl citrate, Vanillin, Gamma-Nonalactone, Gamma Decalactone Maltol, Juniperus Mexicana Oil, Ethyl Caproate / Ethyl Hexanoate, Gamma Undecalactone, Benzaldehyde, Methylbenzyl Acetate.
How to Use

Bathe newborns 2-3 times a week, with increasing frequency for older ages. Add water to our concentrated formula and watch it lather!

Safety & Testing

Our products have been clinically tested for safety by an independent lab under the review of a Pediatrician & Dermatologist.

They have been applied to a range of skin types over time to ensure that they do not cause skin irritation or allergic reaction.

However, everyone’s skin is different, so always test a small area of skin before using more broadly. If you experience any skin reactions at all, please discontinue use and contact hello@lovebubbsi.com. We will issue you a full refund within 30 days of your purchase.

Shipping & Returns

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
creamy coconut oil shampoo + wash
creamy coconut oil shampoo + wash Sale price$24.00

75% less packaging. 40% savings compared to starter bottles. Refills are a win for your skin and the planet.

Add a Refill

Buy the Bottle Once. Refill Again and Again.

Real Bubs, Real Soft Skin

Close-up of a baby's face with redness and baby acne bumps on the skin.

Before

Close-up of a sleeping baby's face with a soft focus on the eyes. Skin cleared from eczema and baby acne

After 3 Days

Use the left and right arrow keys to navigate between before and after photos.

Zara, baby

Rough bumpy and dry skin

“We are totally loyal to Bubbsi. There is a night and day difference with our baby’s skin now and we are forever grateful.”

—Savannah

Savannah's Routine:

creamy coconut oil shampoo + wash

creamy coconut oil shampoo + wash

Before

After

Use the left and right arrow keys to navigate between before and after photos.

Newborn

Eczema and cradle cap

“Perfect for my newborns sensitive skin and completely got rid of his eczema and cradle cap!”

—Parul

Parul's Routine:

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

creamy coconut oil shampoo + wash

creamy coconut oil shampoo + wash

Before

After 1 Day

Use the left and right arrow keys to navigate between before and after photos.

Newborn

Eczema

“I will never ever use anything other than Bubbsi on my kids! My newborn was bleeding from how bad the eczema was and I was at my wits end! Just one wash and my baby was cured! And the oil cured his cradle cap too. This is heaven sent.”

—Christie

Christie's Routine:

creamy coconut oil shampoo + wash

creamy coconut oil shampoo + wash

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

Bubbsi vs. the Alternatives

 Bubbsi Bubbsi Plain Coconut Oil Plain Coconut OilThe Baby Aisle The Baby Aisle
Made with Organic Coconut Oil
Creamy, moisturizing formula
Nourishing oils & butters are top ingredients
Ideal for dry, sensitive skin ?
Refillable
Fun for Little Ones

Inside Every Squeeze

Nourishing Ingredients

Organic, cold-pressed Coconut Oil, Shea Butter and Vitamin E

Creamy & Dreamy

Cream washes hydrate skin while cleansing

A Little Goes a Long Way

A small dollop of our concentrated formula lathers up when it hits the water!

Results You Can Feel

Gently cleans and protects skin and hair

Silly on the Outside. Serious on the Inside.

Independently tested

Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.

Won't irritate skin or eyes

Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.

100% EU-Compliant Ingredients

Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.
Made in New Jersey

Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.
Safely scented

100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Hi, I’m Sweta—a mom of three and the founder of Bubbsi.

After a decade in the beauty industry, I still couldn't find natural formulas that actually worked for my newborn's eczema. So I made my own — and made them fun enough that my kids ask for bathtime.

Mom-Founded · 10 Years in Beauty · Small Business

We're here to help

Frequently asked questions

Is coconut oil right for my baby's skin?

Our formulas are all tested to be safe & non-irritating across skin types. While every skin is different, the majority of our customers have no issues with our formulations.
How long until we see a difference?

It depends! Some families have seen a difference within days, or even within 1-2 uses, while others have seen improvements in weeks. Every skin is different, and Bubbsi is not guaranteed to cure any medical conditions. However we do guarantee you'll be happy with the quality of our products, or your money back.

What if it doesn't work for my little one?

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
Can your products be used on adults too?

Absolutely! Our products are formulated for the littlest ones but are truly perfect for anyone.
Do you ship for free?

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.

Full of Yummies, Free of Yuckies

30-Day Happiness Guarantee

Over 15K Satisfied Customers

15% Off Your First Order!