Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm
Start with the Fan Favoritenewborn starter set Sale price$80.00 Shop now
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Close-up of a baby's skin with redness and rash

Dry, Rashy Skin
Close-up of a baby's arm with visible skin bumps, potentially keratosis pilaris.

Keratosis Pilaris
Close-up of a baby's scalp with visible baby dandruff or cradle cap

Cradle Cap
Close-up of a baby's face with redness and baby acne bumps on the skin.

Baby Acne

Diaper Rash
Bubbsi multipurpose oil balm jar on a transparent background
refill me!
Bubbsi multipurpose oil balm being scooped out of the jar
coconut oil balm
coconut oil balm
Child holding a Bubbsi multipurpose oil balm jar with the balm in their right hand showing its thickness and texture - also surrounded by text highlighting the balm's features.
coconut oil balm
coconut oil balm
coconut oil balm
Containers of creamy Bubbsi multipurpose oil balm with text about coconut oil, sunflower seed oil, and vitamin E on a blue background.
Bubbsi coconut oil balm jar with open lid on a light blue background, featuring product benefits.
Bubbsi baby skincare Newborn Starter Set set with step-by-step instructions on a light yellow background
Bubbsi founder's tips on how to use the multipurpose coconut oil balm
4.7 (271 reviews)

coconut oil balm

Sale price$30.00

Cult fave!! A multipurpose, no-mess, deep-moisturizing balm that forms a protective barrier on skin and soothes RUFF areas.

  • [heart] no parabens, phthalates, mineral oils
  • [leaf] 100% Naturally-derived, 100% EU Compliant
  • [bub] dermatologist and pediatrician tested
  • [coconut] light, all natural coconut scent
  • [water] nontoxic + refillable

“Highly recommend! Perfect for my newborns sensitive skin...”

—Parul's newborn struggled with eczema and cradle cap

“It works!!! My son's skin has completely cleared up...for the first time in over a year!”

—Vicky, her toddler struggled with eczema

“BEST. PRODUCTS. EVER. 2 days [into Bubbsi] and my son’s skin looked better than ever.”

—Julie, her newborn struggled with eczema

Get the full routine

Use with Body Cream and Shampoo + Wash for best results!

Bubbsi Newborn Starter set containing Creamy Coconut Oil Shampoo and Wash, Whipped Coconut Oil Body Cream and multipurpose Oil Balm
newborn starter set
Sale price$80.00
Ingredients

Coconut Oil

A rich natural source of fatty acids that soothe, nourish and protect skin; antibacterial and anti-inflammatory too!

Sunflower Seed Oil

Helps fill in skin gaps to smooth skin and retain moisture

Vitamin E

An oil-based nutrient and antioxidant that soothes and strengthens skin barrier

Oil Balm ingredients: Helianthus Annuus (Sunflower) Seed Oil*, Cocos Nucifera (Coconut) Oil**, Polyglyceryl-3 Polyricinoleate*, Hydrogenated Coconut Oil*, Polyglyceryl-4 Caprate*, Helianthus Annuus (Sunflower) Seed Wax*, Glyceryl Behenate*, Fragrance*, Aqua (Water)*, Tocopherol*

**Organic *Natural or naturally derived

100% Naturally-Derived Fragrance ingredients: Triethyl citrate, Vanillin, Gamma-Nonalactone, Gamma Decalactone Maltol, Juniperus Mexicana Oil, Ethyl Caproate / Ethyl Hexanoate, Gamma Undecalactone, Benzaldehyde, Methylbenzyl Acetate.
How to Use

Use anywhere that needs a little extra love! Avoid contact with eyes.

Our favorite ways to use the oil balm:

  • Soothe dry patches like chapped cheeks, elbows, knees and tissue nose.
  • Protect baby’s diaper area.
  • Use in place of body wash as a gentle cleanser in the bath or on the cheeks.
  • Use to help remove cradle cap.
  • Layer on top of our Body Cream to lock in skin's moisture.
  • Massage it on in the bath for the most moisturizing cleanse ever!
Safety & Testing

Our products have been clinically tested for safety by an independent lab under the review of a Pediatrician & Dermatologist.

They have been applied to a range of skin types over time to ensure that they do not cause skin irritation or allergic reaction.

However, everyone’s skin is different, so always test a small area of skin before using more broadly. If you experience any skin reactions at all, please discontinue use and contact hello@lovebubbsi.com. We will issue you a full refund within 30 days of your purchase.

Shipping & Returns

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
Bubbsi multipurpose oil balm jar on a transparent background
coconut oil balm Sale price$30.00

75% less packaging. 40% savings compared to starter bottles. Refills are a win for your skin and the planet.

Add a Refill

Buy the Bottle Once. Refill Again and Again.

Real Bubs, Real Soft Skin

Baby with a red eczema rash on its face holding a bottle

Before

Baby in a car seat with a curious expression and healed eczema rash on cheeks

After 2 Days

Use the left and right arrow keys to navigate between before and after photos.

Newborn

Eczema

“BEST. PRODUCTS. EVER. My son has had pretty terrible eczema since he was born...2 days [into Bubbsi] and my son’s skin looked better than ever.”

—Julie

Julie's Routine:

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

Bubbsi Whipped Coconut Oil Body Cream bottle on a transparent background

whipped coconut oil body cream

Boy's back with visible redness and bumps.

Before

Boy's back with healed rashes sitting on the floor with colorful toys around

After

Use the left and right arrow keys to navigate between before and after photos.

Toddler

Eczema

“It works!!! With consistent use, my son’s skin has completely cleared up from head to toe for the first time in over a year!”

—Vicky

Vicky's Routine:

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

Bubbsi Whipped Coconut Oil Body Cream bottle on a transparent background

whipped coconut oil body cream

Before

After

Use the left and right arrow keys to navigate between before and after photos.

Newborn

Eczema and cradle cap

“Perfect for my newborns sensitive skin and completely got rid of his eczema and cradle cap!”

—Parul

Parul's Routine:

Bubbsi multipurpose oil balm jar on a transparent background

coconut oil balm

creamy coconut oil shampoo + wash

creamy coconut oil shampoo + wash

Bubbsi vs. the Alternatives

 Bubbsi Bubbsi Plain Coconut Oil Plain Coconut OilThe Baby Aisle The Baby Aisle
Made with Organic Coconut Oil
100% Naturally-Derived
Petroleum Free
Silky Smooth, Not Sticky ?
Refillable

Inside Every Squeeze

Major Multitasker

From diaper area to chapped cheeks and noses, this balm soothes and protects it all

Melts Into Skin

Unlike other skin protectants, this one is non-sticky, fast-absorbing, and deeply moisturizing

Results You Can Feel

Forms a soothing, protective barrier on skin

A Little Goes a Long Way

Rich, waterless formula; Just a dot, not a lot!

Silly on the Outside. Serious on the Inside.

Independently tested

Rigorously tested by independent labs for stability, preservative effectiveness and eye and skin irritation potential. Reviewed by a pediatrician and a dermatologist.

Won't irritate skin or eyes

Doesn't contain common allergens or irritants (even natural ones, like essential oils!). Rigorously tested by an independent lab across a range of skin types over time to confirm no irritation potential.

100% EU-Compliant Ingredients

Our full list clears the ~1,400 ingredients banned in European cosmetics — the strictest standard out there. No parabens, phthalates, sulfates, mineral oils or synthetic dyes. Ever.
Made in New Jersey

Formulated and manufactured in an FDA-registered facility in the USA. Never tested on animals — only on babies, mamas and daddies.
Safely scented

100% naturally derived and 100% EU compliant ingredients, our light coconut vanilla scent avoids common skin allergens and irritants. Full ingredient list can be found on each product page.

Hi, I’m Sweta—a mom of three and the founder of Bubbsi.

After a decade in the beauty industry, I still couldn't find natural formulas that actually worked for my newborn's eczema. So I made my own — and made them fun enough that my kids ask for bathtime.

Mom-Founded · 10 Years in Beauty · Small Business

We're here to help

Frequently asked questions

Is coconut oil right for my baby's skin?

Our formulas are all tested to be safe & non-irritating across skin types. While every skin is different, the majority of our customers have no issues with our formulations.
How long until we see a difference?

It depends! Some families have seen a difference within days, or even within 1-2 uses, while others have seen improvements in weeks. Every skin is different, and Bubbsi is not guaranteed to cure any medical conditions. However we do guarantee you'll be happy with the quality of our products, or your money back.

What if it doesn't work for my little one?

We love our product and we're certain you will too! However, our 100% happiness guarantee means that if you aren't happy with your product, you can reach out to hello@lovebubbsi.com for a refund of your Starter Set within 30 days of purchase.

Please note that our products are not guaranteed to cure any medical condition, including eczema. Every skin is unique and all testimonials and recommendations we share are opinions of our customers or the Bubbsi team.
Can your products be used on adults too?

Absolutely! Our products are formulated for the littlest ones but are truly perfect for anyone.
Do you ship for free?

We offer free shipping for orders over $59 and $5.99 flat rate shipping for orders under $59.

Should you need your Bubbsi fix faster, we offer expedited shipping options to the contiguous 48 states at checkout.

Full of Yummies, Free of Yuckies

30-Day Happiness Guarantee

Over 15K Satisfied Customers

15% Off Your First Order!